Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.”
No. He said you can’t buy a brand! A brand is not defined by a business, but by the consumer’s perception of the business. So my question to you then becomes: What are you doing online to create experiences for your customers? >>I once heard that your brand can be described by what someone says about your business when you walk out of the room.<< Today, we’re going to talk about how I built my brand on a budget. 1. Create content.What does one do when they want to start a business with no education, no connections, no money? I started a blog in 2006. It started as a way to document my successes, failures, and mistakes, but soon became a way to connect with random people all over the world sitting in their cubicles. >>I learned the art of engagement when I stopped caring about MY life and started asking people about THEIRS.<< ![]() 2. Create personal connections.The girl who couldn’t get a single comment or client in 2007 grew, over the next 13 years, a brand that amassed hundreds of thousands of followers by making one-on-one connections. >>That’s the secret, friend: connecting with people ONE by ONE.<< 3. Educate your audience.Let’s fast-forward to the pinnacle of my career, when I was getting paid top dollar to photograph all over the world in 2014. >>I was ON Instagram but not USING Instagram to build a brand… Until I created educational content for my audience.<< I asked my followers what questions they had for me, and shared EVERYthing I knew. This content built trust and baby boo, trust builds a brand. Buttercup, you may not be the smartest, the prettiest, the richest, or the most connected. I know I wasn’t. But you CAN build a brand by creating experiences, sharing content, and educating your audience and creating personal connections. Would you like a my Branding Bundle, which includes Your Dream Customer Profile, The Fastest Way to Find Dream Clients Guide, and a Copywriting Workbook to Attract Dream Customers? Download the Branding Bundle HERE and learn how to develop a brand without having a dime to your name.! via RSSMix.com Mix ID 8230553 https://ift.tt/31lSB2q
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2021
Categories |