Last year, I stumbled across a video by Gary Vaynerchuk, and he spoke about the greatest asset that a business owner can have is self-awareness. “Self-awareness isn’t only just betting on your strengths, it’s accepting what are your shortcomings.” When I heard this, I loved it. But then I wondered: Am I self-aware? Am I conscious of my strengths and my weaknesses? Ever since I was a kid, when I don’t understand something, I just figure it out. This is especially true in my business! So when I went to the University of Google, I realized there really isn’t a perfect self-awareness quiz to take. So, I did what I do best and I figured it out myself. This is my patchwork, make it work, ghetto-fab version of how to gain self-awareness. And the best part is that it’s broken down into just three easy steps!
This is the key component: when you get their responses, and see how it compares to your personal assessment. ![]() If their responses are close or similar to what you wrote, awesome! That is a great sign that you see yourself the way that outsiders do. >>Focus on doubling down on your strengths in your business and then you can get help with your weaker points.<< Now, if the answers are different than what you listed, this is your chance to really dig deep and understand if you’re not as self-aware as you once thought. **To increase your self-awareness, I’ve discovered personality tests are game changers in helping me acknowledge my strengths and weaknesses.** They have actually changed how I function as a business owner, as an entrepreneur, and now as a CEO. Three of my favorite tests are: the Meyers-Briggs Type Indicators, the Enneagram test, and the Kolbe test. I would highly recommend taking these tests because if you’re anything like me, you will be blown away by the deeper understanding that you have of yourself! >>That type of self-awareness gives you the confidence to take risks, play to your strengths, and then for you to let go of the weakest parts by giving them over to be handled by someone who’s better at it than you are.<< And that, my friend, is the sign of running a really successful business. If you have taken the Meyers Briggs, Enneagram, or Kolbe test, leave your results below so we can connect over our similarities and differences! I hope this helps and I wish you all the best as you double down on the best part of you. via RSSMix.com Mix ID 8230553 http://bit.ly/2V3Sr0H
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If youhang out with me on Instagram, you probably know about my Tuesday and Thursday live chats, Coffee and Conversations. Ya’ll, these chats are my favorite part of the week. I love answering your live questions about business, life, and everything in between! Recently, I had the chance to chat with an entrepreneur who built a $250k business with just social marketing, but isn’t sure if he should pivot or diversify with other passions. Over the years, I have been asked this question by many multi-passionate entrepreneurs and my answer is always the same: What type of work lights you up? Someone once told me that if you love what you do, you will never work a day in your life. I don’t completely agree with that (although I love the message) because truthfully as business owners, not every day is a “good” day. My takeaway from that sentiment is what when your nose is to the grind and you’re having a bad week, you should still feel that you are living in your purpose. >>Friend, double down on what comes naturally to you, and work on finding out how can you do more of THAT.<< ![]() Of course, the additional passion(s) you have do not have to be a “no” for you. It might just be a “not right now” and you can come back to it later. When it comes to social media, however: 80% of your content should be about your main business so you become an authority in your niche. In order for you to stick out in a saturated market, you have to become an authority based on personality, purpose, and promise of profitability. During our Instagram live, the entrepreneur I chatted with said something very profound that I’d like to leave you with. Are you pursuing:
Reflect on this, and go with your heart. My wish is for you to stand in your passion, and find paths to profitability from there. To your purpose-filled success, j* via RSSMix.com Mix ID 8230553 http://bit.ly/2GDx4u6 What do you the most impressive, trend-setting, and forward-thinking businesses have in common? They are using social media to grow their influence, impact, and income in their respective industries. This isn’t surprising, especially because there are over a billion Instagram users, over 2 billion on Facebook, and there are millions on additional platforms like Pinterest, YouTube, and Twitter. As a business owner, chances are you know you need to utilize social media to grow your business. But where are you gonna find the TIME? Writing a caption can be exhausting, right? What will make your followers engage, and how do you talk about your business without selling all the time? **And please, do NOT get me started on finding the right photo to post!** Social media does not have to be this hard, because I’m gonna share the best kept secret with you. If you’re new around here: Hi, I’m Jasmine Star, and I empower business owners to build a brand, market it on social media, and create a life they love. Since I was voted as one of the top photographers in the world, I have spent my entire career using social media to grow my business. I spent countless hours testing captions, building meaningful relationships online, and then learning how to build a brand on social media. Now, I have grown a dedicated, like-minded online community of people who are doing the same thing. >>Social Curator empowers business owners to double you following, create a stand-out business on social media, and get people engaging with your account.<< ![]() As a member, every month you will receive: 30 customizable caption templatesThese captions are to use for social media, your blog, or your newsletter and are designed to get your wheels turning about how to start new conversations, amplify your creativity, and of course increase your engagement! 30 beautiful lifestyle imagesYes, you read that right, boo! Gone are the days of desperately searching for a photo to post on social media. I know those days of scrolling, shooting, and editing…. They’re gone! A monthly action planThe action plan is an amazing aspect of the membership because it contains a monthly calendar, planning tools, and the newest social media marketing strategies to empower you to post consistently and confidently. Our communityFriend, I’d love to see you in our private Facebook group! This is where I host group coaching, business critiques, and monthly live masterclass. It is a place for connection, collaboration, and support from other business owners in various industries. More importantly, we keep each other accountable to show up and empower our businesses every day! >>It’s time for you to stop wasting time on social media, simply crossing your fingers and hoping for success.<< The Social Curator membership is created for you to confidently show up on social media using the best kept marketing secrets designed to position you as a leader in your industry. These marketing plans are the exact processes that thousands of members are using: to increase their engagement by 137% like Jane Merten, gain over 14,000 Instagram followers in less than a year like Christina Jendali, and have your friends and family change their view of your business from “just a hobby,” to a full blown career, like Michelle Carr. Now, you will get all of this (the captions, photos, action plan), and the private community for just $30 a month. I will give you the same strategy that myself and business professionals all over the world are using and implementing on social media, and I am going to show you how you can post every day on social media in less than five minutes. I would **love** to see you on the inside of Social Curator today. Together, let’s create the career of your dreams. via RSSMix.com Mix ID 8230553 http://bit.ly/2UQ347e This week on myFacebook Live Ask Me Anything, Brittany asked what should we be showing on Instagram lives and IGTV. Of course, I told her that it completely depends on what you and your business does. And this is great news! There is a plethora of options of what people want to see from you on Instagram. For example:
The possibilities are endless, my friend. Brainstorm, experiment, test, and evaluate how your audience responds to your content. Then, do it again. >>The thing to keep in mind is that your level of planning determines your level of social success.<< My mama always said, “When you fail to plan, you plan to fail.” It drove me crazy as a kid, but now I’m passing along her wisdom to you! Even though it looks effortless, I can guarantee you that the more followers someone has, the more they’re planning out their content in advance. ![]() When I spend time outlining what I will post, it causes me to be thinking strategically about how my audience will respond. **This goes for posts, Instagram lives, and IGTV content.** Because I think about what my audience wants, it increases the amount of actions taken on my account. I plan on going live on Instagram every Tuesday because very few people are doing it… And the algorithm rewards me for it. Do what nobody else is doing: that is how you stick out. So while other people feel like the algorithm is out to get them, your engagement will be going up! Your viewers want to see something related to what you do and why they follow you. So if you’re reading this post, you should take a risk and go live, post that video, write the caption, and then pay attention to how your audience responds. THAT is how you know what to post on Instagram, my friend. It may not be glamorous, it’s not sexy, but it’s the truth, boo. via RSSMix.com Mix ID 8230553 http://bit.ly/2UMdepa “It’s too late,” “I’m too old,” “There are so many young entrepreneurs, I could never compete with them.” Have you ever thought something similar? I recently had a conversation about an article I read that shared the ideal age to start a business. Ya’ll, I was BLOWN AWAY by their data! Let me share with you 3 major takeaways from the 2.7 million startups in this study.
This isn’t a hypothesis, yo… This is proven! Did you know that a 60-year-old start-up founder is three times as likely to found a successful start-up as a 30 year old? And this person is almost twice as likely to found a start-up that winds up in the 0.1% of all companies! This blew my mind. I told JD, my husband and business partner, that baby, I haven’t even gotten started yet! >>The study went on to show that age isn’t what matters: It’s all about execution and experience.<< And this makes complete sense… It’s harder to execute and build strategy when you have limited experience. ![]() When I first started my business in my 20s, I didn’t know how to make tactical decisions because I had no idea what these decisions even entailed. I tried to learn, test, try and fail as quickly as possible to became more confident in my decisions because with experience comes with time. The Inc. article stated that science proves that your experience, skills, connections, your expertise, and your age are on your side. **So friend, remember, age ain’t nothing but a number.** Pursue your passions and stand in your purpose regardless of your age, and I’ll be here, raising a glass to your success. via RSSMix.com Mix ID 8230553 http://bit.ly/2GmmJ4p Hi friend! I haven’t introduced myself recently in a blog post. My name is Jasmine Star. Yes, that is my name… My mom was a hippie, and she named all of her kids after flowers. True story. I am a photographer and business strategist from Newport Beach, California. I live with my husband and business partner, JD, and our dog Polo. People say I talk fast, people just listen slow, you know what I’m sayin’? I also laugh too loudly, so be warned if we ever have dinner together in a restaurant. Speaking of restaurants… I eat really fast. I inhale my food and honestly, I make it awkward. I am also the founder of a social media membership site calledSocial Curator. We provide 30 customizable caption templates, 30 lifestyle photos, a monthly action plan, and gather a community of like-minded entrepreneurs for support and accountability. >>But mostly, I’m just a girl from the hood, who was born to uneducated immigrant parents who said I could become anything I wanted… And then I did.<< I taught myself how to art direct, photograph, and style. I taught myself how to write and create marketing strategies for small business owners. I taught myself how to grow a 7 figure business. And now, I’m passing my parents’ message on to you: Follow your heart, teach yourself, learn from your mistakes, ask for help, and become anything that you want. ![]() So what do you get by us becoming online friends? Well, I post weekly blogs and videos full of business tips, and social media marketing advice, and more importantly, I chat about developing your mindset to match your ambition. Now, imagine what it would look like to let go of your fears and your doubt and your insecurities, and then pursue your dreams without the worry of other people’s opinion. For making it this far in the post, I want to share a magical secret with you: **That which you resist can become your greatest strength if you let it.** Stop caring about what other people think, and start following your heart to find a purpose. Leave an impact, and then you can pursue what you’re passionate about in life. Friend, I appreciate you being here, so leave a comment on the video below so I can say hello to you personally! via RSSMix.com Mix ID 8230553 http://bit.ly/2IkZiMo Raise your hand if you’ve ever felt like there’s always something more to do, you’re always catching up, and there’s always something else you should improve or focus on. *I’m raising mine too, boo!* The no b.s. truth is: You’re right. I’m not going to coddle you, I’m a straight-shooter and I’m here to tell you: There is always more. As entrepreneurs, there is always MORE for us to do. But instead of feeling sorry for yourself when you always have more to do, shift your mindset to: >>More is good. It keeps us excited, hungry, and interested.<< Friend, the moment you look around and say there is nothing more to do, that probably means you’re irrelevant in your industry. After we’ve acknowledged that fact and we know that more is good, the question then becomes: how do you not get overwhelmed? Today, I have 3 simple tips for you to reduce the overwhelm in your business to foster creativity and overall good feelings about your work. ![]()
Friend, all of us entrepreneurs know there isn’t a day that goes by that we aren’t focused on the next thing. But chances are, you have a really good life. >>I hope these 3 tips allow you to take a step back, breathe, and be grateful for what you have.<< Next time you’re feeling overwhelmed, remember to reach out to yourSocial Curator community in our private Facebook group. We’re here for you, boo. via RSSMix.com Mix ID 8230553 http://bit.ly/2U1geJ7 A few weeks ago, I had the pleasure of meeting with an incredible business mentor of mine, Gary Vaynerchuk. We discussed whether or not I should use an app to scale my business and, as expected, he gave me incredible advice that will affect my decisions for the rest of this year. Ya’ll know I’m dedicated to speaking my truth, so I mean it when I tell you: After the meeting, I reflected on how Gary made me feel: special, appreciated, and like there was not a single other person in the room. I know it sounds cheesy and like I have a weeee bit of a crush (**I’m happily married, I swear!**), but this encounter solidified why the GaryVee brand is predicated on kindness, authenticity, and positivity… That’s just who Gary is. Since we had such a great meeting and I was given such amazing advice for my business, I didn’t expect anything else from Gary. Hadn’t he given me enough? >>That is, until I received a box on my doorstep.<< Before I show you the contents, let me tell you a little about me: I drink a green smoothie before hitting the gym every single morning, but I’m NOT a stranger to enjoying an adult beverage on a Saturday night. Balance is healthy, you know what I’m sayin’? So, when I opened an entire box of Empathy Wines from Gary Vaynerchuk, I couldn’t WAIT to take out my corkscrew and do an impromptu tasting. In the video below, you can watch all the bubbly details. The thing I like the most about Gary Vaynerhuk and his team, is that they understand that a brand is not what you say, it’s how you make people feel. While I sipped the rosé (which tasted like a tropical beach party, not gonna lie), I was surprised and delighted. As a follow-up to our meeting, Gary sent me a completely unexpected thank you gift, and it really prompted me to think about how us business owners can learn from him the importance of creating an experience for our customers. >>You see, meeting someone for 5 minutes can be completely transformative, but the fortune is in the follow-up.<< Friend, the next time you meet with a client,
Branding is all about personalized touches, thoughtfulness, and overall good feelings that are felt long after the meeting is over. Cheers to you, GaryVee. Thank you for reminding me what a brand really is. ![]() via RSSMix.com Mix ID 8230553 http://bit.ly/2OTmfGX This week on my Facebook Live “Ask Me Anything,” we jammed out on one of my favorite topics for service-based businesses: pricing. It all started with Melista, a wedding photographer, currently receiving inquiries a year or two in advance. She knows that it would not be wise to keep her current prices the same, because with her experience Melista will be worth more in 2020 and 2021. But, she asked: How do I know when it is time to raise my prices? I said, “I gotchu boo,” and then I told her a story. ![]() When I first started out as a wedding photographer, my prices were low because I needed to get weddings under my belt and establish my authority. As I gained more experience and decided it was time to start raising my prices, I realized that all of the photographers in my area were making huge, yearly price jumps. They would go from charging $1,000 to $2,000 in just one year, and this ran the risk of being a terrible mistake. >>Service-based businesses are highly reliant on referrals. If you have a massive price jump, you lose the referrals from your lower-paying clients.<< This is why many photographers will raise their prices and regret it the next wedding season: they went from being a bargain-barrel service to a premium service…and their clients didn’t have a chance to catch up! I realized the only way to grow my business, add more value for my clients, and be more profitable was if I didn’t make big sweeping changes in my pricing structure at one given time. So what did I do? Every 3 weddings I booked, I raised my prices $300. It was not a large jump, but it made a world of a difference! After booking just 9 weddings, I was charging almost $1,000 more than when I started. By the end of my second year, my pricing went from a $2,000 package to $5,000—yet, I did not lose my referrals or break my client’s trust. People will pay a premium price for a service-based business if they know you’re the perfect person for them. Friend, It is time to raise your prices incrementally NOW—not a massive jump at the end of the season. I hope this helped you! If you have questions of your own, I’d love for you to join my weeklyFacebook Live chats. I’ll see you there! via RSSMix.com Mix ID 8230553 https://ift.tt/2JSgJW3 |
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