How to Diversify & Pivot Your Business
4/15/2020
âPIVOT!â Whenever I hear that word, I canât help but envision Ross from Friends screaming it repeatedly as he unsuccessfully attempts to carry an oversized couch up a small staircase. *Shout out to my fellow Friends fans that know the EXACT episode Iâm referring to!* Ross may have failed at pivoting the couch to make it up the stairs to his apartment, but sometimes pivoting can be the key to a businessâs success. Iâve made one or two or ten pivots in my career which were always preceded by diversified, thought-out strategies *unlike Rossâs couch example*. And although not every single pivot proved to be successful *like Rossâs couch example*, each one helped get me where I am today. >>Each pivotal moment began with small micro-steps to help gain a better understanding of the market, which then led to enough momentum to make a change.<< âBut Jasmine, how do you know when to pivot?â Oh boo boo, Iâm so glad you asked. Iâm here to help! Hereâs are two ways you can pattern spot for pivots in your career *AKA when you hear your inner Ross Geller screaming âPIVOTâ*: Your idea is working and thereâs demand for itâ¦but you donât like it. Ask yourself these two questions:
You think thereâs a better way to do somethingâ¦and you have the experience to make it happen. Ask yourself these two questions:
![]() By taking the time to carefully think through your answers to these questions, youâll be able to develop a strategy to make powerful changes. Friend, no matter how big or small a pivot may turn out to be, and no matter the pathway it takes to get there, this is the point where many people get stuck. >>Itâs important to consider the length of transition time and level of consistency it will take in order to make each pivot successful.<< Mark my words, this doesnât happen overnight! It takes commitment to show up again and again and again, with little or no change to show for it. But overtime, I can assure you that change WILL happen. >>Pivoting is a slow process, but you have to trust the process to make it through to the other side.<< I believe in you, hustler. I believe you can âPIVOTâ your way up that winding staircase to reach success. And if my belief isnât enough of a kick in the pants for you to do the heavy couch-lifting, what if I included some tools to help you reach the top of the steps? *Why yes, as a matter of fact, I AM enjoying this Friends analogy way too much!* With a little help from Social Curator, youâll have everything you need to continue showing up consistently throughout your pivotal moments. Want done-for-you images and caption templates, plus a monthly marketing plan, group coaching, and MUCH more? YOU GOT IT, BUTTERCUP! Join the waitlist to be the first to find out when the doors to Social Curator will open for enrollment next, and Iâll see you on the inside!
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