Making content is easy(ish), getting anyone to consume it is the hard (nay, impossible) part. Wondering why? Just take a quick look at this chart from SmartInsights and HubSpot, which lays out how much content is published on the most popular platforms in a matter of 60 seconds: Exactly. Well, in their first “Status Update” of the year, The Social Lights, a social media analytics company I have written about before, tackled this very issue. As they term it: “Problem: How can you generate deeper, more meaningful engagement?” While their research is geared towards “brands” (by my count the word appears about 1.3x a page), we’re all brands, so let’s take a few notes for ourselves, content creators. After all, Ralph Lauren was once simply a dude named Ralph Lifshitz who made clothes. Cut Down On The Amount Of Passive Content You Share- ![]() Don’t let your viewers be like this guy. [Photo Courtesy Javier Canada]
Improve Feed Algorithms and Discoverability To Connect Users To Relevant Content- ![]() Lead the way. [Photograph Courtesy Austin Ban]
Give Consumers a Stronger Voice- ![]() OK maybe not that strong. [Photograph Courtesy Gabriel Matula]
Now go get noticed. Feature Image Courtesy Seth Reese via RSSMix.com Mix ID 8230553 http://ift.tt/2nvsIuv
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