This month’s Social Curator (Issue 19) revolves around Facebook groups and how we can use them for our businesses. The biggest thing to understand when comparing pages and groups is that Facebook pages build a brand, while Facebook groups build a community. Ask yourself if you are trying to build a community. There’s no right or wrong answer, buttercup! But if the answer is yes, then here are the 4 most effective ways I’ve discovered work to transition people from my Facebook page to my group. Create exclusive content. When you create members-only content for those in the group, it will entice your Facebook page followers to join your group. For example, in the Social Curator Facebook group there are often private masterclasses and live workshops that I announce on my page as well. If someone really wants to attend the class, they may join Social Curator and be given access to the inside information! Extend the conversation. You can also transition your Facebook page followers to your group by connecting with the members of your group on a deeper level. Start helpful conversations on your page, then say, “If you want to go deeper or do more exercises, join me in my group.” Many people, if given the choice, will want to engage with you further and take you up on the offer. Give more access to you. Another way is to emphasis the community aspect of your group on your page. Tell your followers that the only way to further the conversation is within your group, and that you look forward to connecting with them there! This way, it is a welcoming invitation. Connect members with each other. When people comment or like things on a page, typically they are not really getting to know each other on a personal level. In your group, facilitate a continuous thread of conversation that allows members to connect with one another. Then, highlight that community on your page and they *just* might join, too. Facebook pages and groups can both be used to engage in real conversations with your customers, but understanding how to create content for each one is extremely important. When you understand that Facebook pages build a brand, establish trust and credibility, and groups are for community, this process becomes a whole lot easier! Would you like to see real examples of how I manage both? Compare my Facebook Page Jasmine Star with the Social Curator Facebook Group. See you inside, friend! via RSSMix.com Mix ID 8230553 https://ift.tt/2LwIpgI
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How to Photograph Christmas Lights
12/20/2018
Taking pictures of holiday lights is a great part of winter holidays (in my list it goes right after Christmas baking). Christmas lights photography is fun and interesting, but it can also be a challenge. In this article I’ll show you how to photograph Christmas lights, including fairy lights. You’ll... The post How to Photograph Christmas Lights appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2GK4FoD We all need help from time to time with our photography. Whether it is trying to understand a specific process, or how to obtain a specific shot. Luckily, we are here to help. One of the ways we can do this is with photography cheat sheets. They are great as you... The post 20 Best Photography Cheat Sheets & Infographics appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2V1F2T1 Sometimes, you need to get closer to your subject. Whether at a wedding or capturing strong images for your landscape photography portfolio, distance can limit you. A teleconverter exists to combat this. They help you extend your focal length while keeping the comparative costs down. Here’s how they do it... The post How and Why to Use a Teleconverter for Your DSLR appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2BxGYKm Creating a website for your photography may seem overwhelming at first. There are so many options out there and everyone seems to have different opinions. One of the most common hosting providers is SmugMug. This SmugMug review will take you through its options and interface so that you can consider if... The post SmugMug Review: Is It the Best Hosting Site for Photographers appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2SSmeni How to Replace a Face in Photoshop
12/19/2018
Knowing how to replace a face in Photoshop is useful for every photographer. You can use this technique to fix closed eyes or swap heads and faces for fun. Either way, here’s an easy way to swap faces and heads in Photoshop. Will a Face Swap Work for Your Pictures?... The post How to Replace a Face in Photoshop appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2Clxu6i You already know that there are thousands of amazing food blogs where you can go to find great recipes. There are also a lot of beautiful blogs that emphasize food photography and offer a magazine look and a high level production values. Read on and find out more about the... The post 20 Awesome Food Photography Blogs to Follow in 2019 appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2CnG7xr Among photographers, the discussion about camera sensor size and what implications it has for their photography is always a hot topic. In this brief article, I will discuss the role of camera sensor size in photography, with a particular focus on astrophotography. This topic can become very technical very quickly and... The post Which Camera Sensor Size is Best for Astrophotography? appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2UW3vcG Analog or film photography is great until you want to share the images online. How do you do this? Well, the negatives need to be scanned in. A film scanner is the best friend of the film photographer. It will digitise your images for you. [ExpertPhotography is supported by readers.... The post How to Find the Best Film Scanner for Photography appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2S92Jar Photography is all about capturing a moment in an instant. Nothing is more instant than a bolt of lightning. Learning how to photograph lightning is not easy. Getting that shot at exactly the right time takes practise. But there are many strategies to help improve your lightning photography chances and... The post How to Photograph Lightning for Maximum Impact appeared first on ExpertPhotography. via RSSMix.com Mix ID 8230553 https://ift.tt/2PHTBaE |
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