Stay Calm & Focus on the Future
8/14/2020
The fireman yelled into the elevator shaft, “Are you okay? Is everyone breathing?” I hugged my 6-month-old daughter, pressed my mouth to the elevator door, and shouted back, “We’ve been trapped for 42 minutes, can you please hurry?” >>Last week JD (my husband), Polo (our dog), Luna (our daughter) and I were stuck in an elevator and it felt like a real life nightmare.<< It was hot, breathless, and as we waited to be rescued, I reminded JD of every movie I’d seen where the elevator plunges into the darkness, many flights down. *MY TIMING IS TERRIBLE, RIGHT??* >>But finally, after one hour and 18 minutes, the Newport Beach Fire Department pulled us out of the elevator.<< ![]() Recounting this story, I can’t help but think that—sometimes—running a business feels a lot like being stuck in an elevator. It’s frustrating to stand in a flickering metal box (or a “metal coffin” as I kept telling JD…which I’m pretty sure makes me the WORST person to be stuck in an elevator with) wondering:
>>Let me tell you how the story ends, Buttercup: As long as you stay calm and focus on the future, you’ll survive.<< I’ve been a business owner for over a decade and every time I got stuck, I didn’t plunge into darkness, I got help…and made it through. So this is me, sending you a helping reminder: You got this. The post Stay Calm & Focus on the Future appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/3fV6pHJ
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Attention podcast hosts!
>>Podcast show notes are a great way to inform your audience what your episode is about and encourage them to then click play.<< *Think of it as a teaser of your amazing content!* Whether this is the first time you’re considering it or have thought about writing blog posts for your podcast before, this post is going to outline exactly how to do it. Let’s get started! Why You Should Write Podcast Show NotesYou might be wondering why it’s important to write show notes. I mean, it’s another *thing* right? Well friend, it’s pretty important because as of right now, there is no way to search for podcast episodes on Google. This means if you want your episode to get discovered, you need TEXT for it to show up in search engines. >>Having a blog post about your podcast episode outlining what your episode is about will increase your podcast’s discoverability.<< Trust me, Buttercup: As the host of the Jasmine Star Show, I have first-hand experience with this! ![]() How to Write a Blog Post for Your PodcastAlthough I know you probably started a podcast because you like to talk *I know I did!*, let’s discuss how to write your blog without adding too much to your plate. If you’re like me, you probably use an outline to record your episodes to keep yourself on track when recording. >>To write a blog post for your podcast, simply write a 350-500 word summary using your outline and voila!<< *I also recommend embedding the audio in your blog post by getting the link to the mp3 file from your podcast hosting platform.* To see examples of how I format my podcast show notes, click >>HERE!<< There you have it friend: how to write a blog post for your podcast. In case you haven’t tuned in already, be sure to listen to my podcast, The Jasmine Star Show, which provides tactical tips to empower you to build a brand, market it on social media, and create a life you love. *I bet you’ll love it, fellow podcaster!* The post How to Write A Blog Post for Your Podcast appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/3fUFED7 Your Hashtag Questions Answered
8/10/2020
Want to know how to get your Instagram account discovered using hashtags? I asked members of Social Curator their biggest struggles (and questions) about hashtags… And we responded in a BIG way. >>The content team and I created this month’s marketing Action Plan with clear steps on getting discovered on Instagram!<< Our content is exclusively for members, but I wanted to answer some of their questions to share my insights on how to use hashtags strategically for your business. Let’s dive in! Question: Hilary asked: “Sometimes I feel like it would be more beneficial for me to figure out what hashtags my ideal clients are hanging out at and go engage with them there, rather than looking for the right hashtags to add to my post because my ideal client might use/search hashtags that don’t fit the content of my photo… Thoughts?” Answer: Hashtags are something you have to work for AND use. There are two ways to use hashtags: the first is by inserting your post in other people’s searches by using the hashtags. >>But just because they’re searching for a hashtag doesn’t mean they’re going to engage with it.<< So the second way to use hashtags is by doing exactly what Hilary said: engaging on other relevant hashtags to get discovered that way. ![]() Question: Lisa asked: “Are hashtags that important because I am seeing people with a huge following not using hashtags at all! Is there a point where it doesn’t matter because of their number of followers?” Answer: Those big accounts could be putting the hashtags in the comments, and if they are getting hundreds of comments you’re probably not going to be able to find them. *But they’re there!* >>Using hashtags is a personal decision.<< Personally, I’m very strategic about what hashtags I use because larger hashtags have bots targeting them and I find my spam messages and fake followers skyrocket when I use them. So test, test, test and see what works for you, Buttercup! Question: Tavia asked: “Am I less likely to rank highly for a specific hashtag if I use the same bundle of hashtags over and over?” Answer: You will not necessarily be penalized for using the same hashtags over and over, but I wouldn’t recommend it. Hashtags are supposed to help you get discovered, so keep them fresh! >>At least 5 of your hashtags should pertain to the photo itself.<< *Don’t hashtag #hotdog if there isn’t a hotdog in the photo, you know what I mean?* The truth is my friend, there’s no way to know the true ROI (Return On Investment) on hashtagging. It all comes down to having great content. If your content isn’t good, your hashtags probably won’t perform well! >>Create content that people want to engage with and you are sure to find Instagram success.<< ![]() If you’re interested in crafting the perfect hashtag strategy and aren’t sure where to start, you need my FREE Hashtag Strategy guide! It will teach you the 4 types of hashtags you need to be using for your business, a space for you to brainstorm the right ones, and an additional video tutorial. I know you’re going to love it so be sure to grab it >>HERE<< now! The post Your Hashtag Questions Answered appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/3ag7dpA Friend, do you *shudder* when you think about going Live on Facebook or Instagram for your business? I get it. When I made the decision to go Live on Facebook and Instagram once a week several years ago, it was #awkward, I didn’t know what to do with my hands, and my voice was shaking. But the craziest thing happened… >>The more I showed up despite the discomfort, the better results I saw.<< Although I don’t believe that the amount of followers you have is that important (a profitable business is!), I have to tell you that live video has not only doubled my following but has also:
It’s for this reason that I believe EVERY business owner should use the Live feature on Instagram and Facebook to show up consistently and demonstrate who they are, what they do, and how they can help their audience. *Seriously Buttercup, if you’ve got something to sell, going Live is like QVC on your dang phone!* >>Let me drive this point home: If you want more engagement, priority in the algorithm, and more people on your newsletter list, you need to be going Live!<< Now of course, you might be thinking, “Jasmine, I don’t even know what I’d say on Live video.” If that’s your question, then you’re in the right place, my friend! Today I’m going to give you 10 ideas for your next Live video. *Before you know it, you’ll be going Live like a Pro!* ![]() 10 Live Video Ideas:
>>My biggest piece of advice when it comes to going Live? Test, test, test.<< You’ll never know what your audience will resonate with and the only way to find out is to test different ideas and see what they engage with! If you’re ready to hit the “go live” button with confidence but aren’t sure where to start, then grab my free resource, The Business Owner’s Guide to Going LIVE on Facebook and Instagram. ![]() In this guide, I will teach you step-by-step how to use Live video to connect with your audience with 4 video tutorials, a Live Checklist, and 2 planning worksheets to set you up for success when preparing for your presentation. Click >>HERE<< to download the guide and start building your business with Live video, Hustler! The post 10 Live Video Ideas to Grow Your Business appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/2XEWUGj Recently on an Ask Me Anything video I hosted on Facebook Live, Janioris asked, “How long does it take your team to absorb your brand language and what can you do to help that along?” This question was so timely because I recently had a hilarious conversation with my content team about this very topic. *More on that later!* >>Whenever anyone is creating content on behalf of you or your brand, it’s important that they understand your voice.<< It’s crucial that your brand voice is consistent across all platforms, including:
>>In order to help your team understand your brand voice, I encourage you to create a Copywriting Guide.<< Recently, my team and I created a Copywriting Guide for Social Curator and boy, do I wish you could see it! *Like I said earlier, this conversation is VERY timely.* ![]() In my Copywriting Guide, my copywriters wrote down a list of “Jasmine-isms” like:
How EMBARRASSING, right? *But it is pretty true…* They also wrote down words that I typically use to address my audience, such as:
This is important because when a new copywriter joins my team, they will know not to use words like “Boss Babe” or “Fempreneur,” but rather “Dreamer” or “Hustler” in their writing. >>Since creating a Copywriting Guide, everyone on the Social Curator Content Team is on the same page with our language and everything that is posted on my company’s behalf is branded and cohesive.<< If you’re not sure what information to add to your Copywriting Guide, I recommend you start with the language your ideal client uses. To help you identify them, download my free guide >>HERE<< that will walk you through how to identify, engage with, and market to your ideal client. *It’s sure to give you a clear plan to grow your business with the RIGHT customers, using language that resonates with THEM!* The post How to Create a Copywriting Guide for Your Team appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/2PsvIWU Friend, I have an important question for you: Are you ready for a social media makeover? *It’s like Extreme Makeover… for Instagram!* I hope you’re nodding your head because I’m going to teach you step-by-step how to audit your own Instagram account to get more followers, more engagement, and more customers. The truth is, I can talk a biiiig game by telling you everything you need in your bio and how to build a brand on Instagram. But it is crucial for you to look at your own account with objectivity and self-audit your account in order to make big changes. >>Because boo, the magic comes from action, not thought. It’s time for you to take control and get your account seen.<< In the video below, I’ll outline a few more ways to self-audit your Instagram account. There’s even a corresponding workbook to help you take action! But for now, I want to focus on ONE important element of your Instagram account: your profile photo. *I can’t express how essential it is!* Your profile photo is a calling card and a relatively easy way to connect with prospective clients. And yet, so many business owners upload their logo rather than themselves, a distant photo where you can’t see the details, or, worse, a photo of a group so the user can’t tell whose profile they’re looking at. To build trust with your followers, your profile photo should contain these 3 elements: 1. Smile!The best thing you can do to create a peripheral layer of trust in a short amount of time on Instagram is by smiling in your profile photo. *I know you look dark and moody in the headshot your sister took Buttercup, but save it for personal use!* Wearing a smile in your profile photo gives a warm welcome to new followers, demonstrates that you love what you do, and gives people a positive association with your account. ![]() 2. Lighten UpLighting can make or break your profile photo’s effectiveness when turning followers into customers. Pro tip: When taking your headshot, be sure to stand in front of a window to brighten up your face! 3. Up Close and PersonalDreamer, I hope you’re ready for your close-up! Since your profile photo is a small icon, upload a photo that is up close and personal rather than one where you appear as a figure in the distance. This will allow your followers to be able to see–and more importantly, connect with–that gorgeous smile on you or your team’s faces! But remember, this isn’t ALL you can do to self-audit your Instagram account. Watch the video below for even MORE tips! I’m obsessed with you taking ACTION on everything I teach you. That’s why I have more information, a free checklist, and a comprehensive guide to help you implement this self-audit. You won’t even recognize your Instagram account by the time you’re done with my free workbook, 3 Steps to Self-Audit Your Instagram Account. Click >>HERE<< to download it for FREE! ![]() *I can’t wait to see how this workbook helps you audit your account and makes you more confident on social media!* The post 3 Elements You NEED In Your Instagram Profile Photo appeared first on Jasmine Star. via RSSMix.com Mix ID 8230553 https://ift.tt/2XE6wkT |
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