In working with studio lighting setups (and in natural light photography as well) there are a number of terms that you will need to know in order to assemble your studio lighting kit and arrange your light sources to achieve the effects that you want. These lighting terms will also... The post Lighting Terms for Portrait Photography: A Concise Glossary appeared first on Expert Photography. via RSSMix.com Mix ID 8230553 http://ift.tt/2sjJdyB
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Our #ThursdayTheme last week was ‘sky’ and we have been blessed with more beautiful images again this week. We are so lucky to have the sun rise and the sun set every single day and it’s free!!!!
#FridayFoto comes after a week of epic ‘Sky’ entries but, in the end, Meredith Minor stole the show with this beauty!
Here’s what Julie had to say about Meredith’s image:
Ali A
Alison Stewart
Amanda Walsh-Voller
Anji Schoch
Carey Bennett
Colette Larson
Denise Pruett
Elise Catterall
Elizabeth Mandato Youngs
Evita Martina
Gary Hill
Georgie Betts
Jennie Verney
Jennifer Law Lynch
Karen WIltshire
Katrina Steele
Kelly Dunn
Kimberly Drennen Harripersad
Linda McBride
Lone Kiter
Nathan Pentecost
Nicki Rife Tomlinson
ReAnna Nicole Negron
Russell Bain
Sharlene Neufeld
Steve Brown
Suebee Sheldon
Which is your favourite?
Pop by and request to join – you’ll love it! The post Sky – A Selection of images from our #ThursdayTheme appeared first on Tea Break Tog. via RSSMix.com Mix ID 8230553 http://ift.tt/2rbfpPD This topic on “how to pitch your business to media outlets” has been on my mind a lot recently because it’s a question I often get asked. Although, my experiences of working with different bloggers, podcasters, and tv spots haven’t come through pitching to them, it did make me curious about this process. So, what did I do? I posted this question to a small Facebook group I’m a part of and the uber brilliant Selena Soo responded in such an amazing way…and allowed me to share it online. What a gem! Here’s her five components to a successful pitch:
This may be the most important part of your pitch, as it will be what gets the attention of the editor, podcaster, or producer. Imagine all the submissions they are going through in a day and ask yourself, “What will make me stand out and grab their attention immediately?” Here is an example of an attention-grabbing headline: Can Eating Chocolate Every Day Keep Heart Disease Away? If I were an editor looking to create content for a post, this is a headline that would intrigue me in a way that would make me want to read further.
This is the first sentence of your pitch. It should be attention-grabbing and something that makes the reader want to keep reading. So, for example: Chocolate doesn’t just taste good, it’s also good for your heart! Once you’ve caught the attention of the editor enough that they’ve opened your pitch, you need to intrigue them within the first sentence to intrigue them enough to read further; something that tells them what you’re going to present if they read further.
An editor is looking for information or stories that are timely and relevant right now. Most media outlets want to be the first to break a story, the latest update, the newest discovery. Because of this, your next sentence should answer this question, by telling them what about your pitch is relevant to their audience currently and why does it apply to them. This could mean basing your idea on something happening in the news, a new report, a study, or the time of year/season. For example: A new study shows that eating two squares of chocolate a day can decrease your risk of heart disease by 20 percent. The “new study” makes this a timely statement. This isn’t referring to last year or old news…but rather, it is modified and updated information you are sharing. Note: Some articles you pitch will be evergreen, meaning they could run at any time of year. However, you’ll be more likely to get your story accepted if you tie it to something currently pertinent to an audience. You can be viewed as an authority or having a relevant opinion by simply offering information that is timely. Let’s say you want to pitch a story about weight loss. That could run at any time of year but to make it timely, you could tie it to a season. If it’s spring, you could talk about losing weight to get your body bikini-ready for summer.
The third sentence should quickly and concisely explain what the article will be about. For example: In this article, I’ll offer three ways to add chocolate to your meals — even to breakfast! What you’re doing here is giving the big concept and then breaking it down to bite-sized pieces specifically for that audience. Your pitch will be much more impactful if you can tailor it the specific audience…are they doctors? Moms? Entrepreneurs? (Let’s be honest, us entrepreneurs would love to eat chocolate if it made us healthier and less stressed out, right?? Can I get an amen??) Be sure to hone in your topic and pitch specifically for that audience.
The final sentence of your pitch should provide additional details — the more specific the better! For example: I’ll provide the recipe for a chocolate smoothie that only takes 2 minutes to make. We’ve spoken about specificity, pointed out that chocolate is healthy, and suggested being able to eat chocolate three times a day, including breakfast. Now, if you’re going to make big claims, you need to come back with specific details, i.e. a chocolate smoothie they can make in 2 minutes. By doing this, you’ve discussed the benefit to their audience and tailored the your pitch to how the information will be consumed. Additionally, if you are an expert, have received awards or recognition, or can position yourself as an authority to this topic, this could be a good section to mention it. Explain why you’re the perfect person to contribute. For example: As a chef and nutrition coach, I’m filled with ideas on how to incorporate chocolate into meals. I would suggest taking it one step further by referring to a past podcast, blog post, or segment of theirs to ensure this is specific to their audience. One of the biggest complaints I hear from people are that the people pitching to their media outlets don’t even know who they are or what their audience wants to see and hear. via RSSMix.com Mix ID 8230553 http://ift.tt/2r0FbuD Yesterday at Apple’s annual WWDC conference, CEO Tim Cook, accompanied by other Apple higher-ups, announced the latest major updates to both hardware and software. Announcements included updates to iOS, tvOS, watchOS and macOS, as well as the new iPad Pro and HomePod. Here’s a roundup of seven products we’re most excited about. 1. watchOS4The watchOS4 was the first thing addressed during the keynote yesterday. The most notable improvements to the watch are new Siri clock faces and improvements to the workout app. The clock faces are now designed to display more helpful information based on the time of day and the user’s location. Apple has also added Toy Story themed watch face visuals including Woody, Jessie and Buzz Lightyear. In addition, the workout app has a redesigned menu that allows the user to control their music without leaving the app. 2. macOS High SierraAddressed next during the keynote, in Tim Cook’s words, is the “product that, in many ways, is the heart and soul of Apple,” the Mac. With this, they introduced macOS High Sierra, a perfected version of the previous macOS Sierra. Not only does High Sierra allow Safari to run up to 80 percent faster, there is also now a feature within Safari that gets rid of product-focused advertisements by introducing Intelligent Tracking Prevention. The operating system will also include Apple’s new file system, APFS, which is quicker and can potentially free up space on the user’s computer. However, the most improvements were made in photos. There’s a new filtering system designed to make finding specific photos and videos easier, as well as a plethora of new editing tools. 3. iMac Pro and other iMac improvementsThe iMac line will be getting significant upgrades graphics cards. The graphics are so advanced that they can now power various VR headsets like the HTC Vive with the ability to display 5.5 teraflops. There will also be a memory capacity boost twice as much as the previous generations, as the 21.5 inch can store 32GB and the 27 inch can store up to 64GB. There are also faster storage options with Fusion Drive on all 27-inch macs and SSDs up to 50 percent faster. However, the most exciting news came when there was a sneak peak of an high end iMac called the iMac Pro. As Apple put it, the computer features “the most staggeringly powerful collection of workstation-class graphics, processors, storage, memory and I/O of any Mac ever.” 4. MacBook rangeSome improvements to the MacBook and MacBook Pro are coming. Apple announced they’re moving to the 7th generation Intel Core processor “Kaby Lake” in their notebooks. The 15-inch standard Pro will receive faster standard graphics, the 13-inch MacBook Pro will go from $1499 to $1299 and the MacBook Air will see an improvement with a bump in megahertz. They are all shipping right now. 5. iOS 11Cook himself took time during the keynote to introduce iOS 11. A lot of ground was covered regarding the new operating system. The first new feature discussed was the redesigned app drawer within iMessages. The app will also now sync directly with iCloud in order to access messages automatically from all devices. In addition, Apple Pay will see improvements—by the end of the year it will be available in 50 percent of retailers in the U.S. as well as in other apps. The big announcement regarding Apple Pay, though, was person to person payments. And since Apple Pay is accessible from apps iMessages, money can be transferred from person to person through text. Siri is also seeing significant upgrades. Siri’s voice will now sound more natural, and can now translate certain languages. Perhaps most notably, Siri will now get to know its users and use what it learns to suggest content. The Control Center and the App Store have both been redesigned to provide more control and accessibility to users. This is the first update to App Store since its beginning nine years ago. ARKit was also announced, which allows developers to offer high-end augmented reality built to be supported by the hardware in iPhones and iPads. 6. iPad Pro 10.5 inchPreviously only offered in a 9.7-inch version or a 13-inch version, there is now a 10.5-inch retina display iPad Pro. It still only weighs one pound making it easy to carry around. The biggest new feature is ProMotion, which allows the new iPad Pro to double the maximum refresh rate per minute from 60Hz to 120Hz. All motion content will be smoother and more seamless, for example, while scrolling or when using an iPencil. Performance will also be upgraded by using an A10X six-core CPU and a 12-core GPU. The new iPad also supports USB 3 allowing for faster USB transfer and charging. A new 12.9-inch iPad was also introduced featuring all of the same features. Both sizes will have 64GB of storage, double what it previously was. 7. HomePodHomePod is a home music set up that combine wireless listening, amazing sound quality and a smart speaker. The speaker is spatially aware in order to make the music sound great and has a “musicologist” to provide music catered to the listener. The 7-inch tall speaker has “seven tweeters with precision acoustic horns for directional audio, along with a 4in upward-facing subwoofer for bass-free distortion,” according to macworld. The speaker can also answer questions from users and send messages. via RSSMix.com Mix ID 8230553 http://ift.tt/2rSUCEl Last year, photographer Benjamin Von Wong addressed the issue of pollution through a hyper-realistic photoshoot featuring a mermaid and 10,000 plastic bottles. The project was very well received, and now Von Wong has stepped up to battle a new challenge: child hunger. “Unfortunately, sob stories and sad photographs don’t really do well on social media, so we wanted to try a different approach,” said Von Wong in a blog post. “We decided to do a photoshoot that would highlight kids as heroes, on an epic quest to get food.” The result is a series of images that look straight out of a Hollywood blockbuster, conveying the uphill battles many of these children face while placing them in courageous and inspiring scenarios. Working with some friends from Second Harvest Food Bank, Von Wong was able to creative inexpensive sets that visually pop. Each image is a bit of a separate project, as each shot was taken in different location with a different subject and tone than the others. Some of these sets were fairly straightforward, using a well-placed LED to illuminate the face of the child, for example. Others, though, we’re a bit more complex, like using a focused beam of light to prevent the subject from being included in the motion blur seen around her as she races through the aisles of a grocery store. The overall purpose of the series is to help raise money for Second Harvest, one of the largest food banks in the nation. Click here to donate—for only 50 cents the organization is able to deliver a meal to child in need. You can also check out the full gallery of images here, along with more behind-the-scenes content. Check out Von Wong’s behind-the-scenes video below: via RSSMix.com Mix ID 8230553 http://ift.tt/2rSENxy Picture This: Wildlife
6/6/2017
To photograph is to hold one’s breath, when all faculties converge to capture fleeting reality. It’s at that precise moment that mastering an image becomes a great physical and intellectual joy. ~Henri Cartier-Bresson It takes a great amount of patience to photograph wildlife. Animals don’t always do what you expect... The post Picture This: Wildlife appeared first on Expert Photography. via RSSMix.com Mix ID 8230553 http://ift.tt/2r25wna Traversing the subway in New York City, it’s easy to come across an occult, seemingly omnipresent ad for the infamous Museum of Sex, a racy collection of exhibits, sex-ed and sex toys. This is also where photographer Bill Bernstein is showcasing his latest exhibition, Night Fever, which assembles a collection of 40 images taken between 1977 to 1979, exploring the “sexually and socially radical multiculturalism embraced by the New York disco clubs of the late ‘70s.” Throughout his career, Bernstein has published two books: one that covers his iconic disco photos and another that chronicles his 15 year stretch as Paul McCartney’s tour photographer. He’s also worked with a number of notable celebrities and musicians, such as U2 and Keith Urban. Today, he continues to work for a number of editorial and advertising clients, and even shoots series on his iPhone, despite coming up in the days of film. Most recently, he spoke at the Library of Congress with Gloria Gaynor and other scholarly types who have studied this era, which he says was one of his greatest honors. We caught up with Bernstein to talk disco, life on the road with Paul McCartney, and to learn more about evolving as an artist when your career spans more than three decades. Hey Bill, let’s start by discussing the disco days. What was your intention when shooting the disco era? What were you seeking to accomplish? My mindset was one of a curious photojournalist. I was curious about the culture I was witnessing and knew I was witnessing something interesting. Going back to the late ‘70s, I saw and felt that something unusual was happening. I basically followed my instincts and tried to capture what I saw without thinking about it too much, but reacting to it viscerally, trying to see what was going on and how it was affecting the world. It wasn’t until much later that I had perspective on shooting that work because all I could see and feel at the time was the amazing cultural diversity meeting on the dance floor; LBGT, straight, African American, Puerto Rican, men, women, old, and young people. Back then it was unusual to see, so I just kept shooting. Moving into the ’80s, did any of this thinking change for you? I kept seeing things in front of me that were unusual, which was a period that basically started after Stonewall and popularized by Saturday Night Fever in 1977. Then Studio 54 opened and it continued for a couple years until the AIDS crisis, which made people a bit afraid of going out. There was also a gay undertone to the whole disco culture, which caused some cultural backlash against the music. A lot of people were sick of disco and moved on to rock, punk or new wave. This is the tiny little period of time I captured for this body of work that can never really be recreated. It was all of these different movements—the LGBT movement, the women’s movement, the civil rights movement—that were having their victory dance on the dance floor. You mentioned that this was an unusual, diverse time in culture. Is there anything happening right now that you’d say is comparable? On a cultural level afropunk is interesting. But on a larger scale, not just in New York but all over the world, there’s the culture against the Trump administration. I think that’s bringing a lot of energy to the streets and our consciousness, and it reminds me a bit of the ‘60’s and the Vietnam War protests which I was a part of. Unlike the disco era, this movement had a common enemy, whereas disco was more like an inclusive celebration. That’s the difference—today it’s more of a fight against something. But the power and strength coming from it, to me, is very noteworthy and shows a lot of creativity. People are really expressing themselves in an interesting way. Totally. Now can you walk me through a standard night of shooting at Studio 54? I would usually get there around 11 or 12. I knew the people at most of the clubs by that point because I was shooting a lot. I was also working at the Village Voice so they would always let me in. Around midnight, the place would be fairly packed and people were just starting to arrive. I never drank or did drugs when shooting this project because it needed my full attention. It was also difficult shooting in those conditions because the light was low and I was shooting film, so I couldn’t see right away if it was focused or if the light was balanced. Basically, I would start by scoping out the crowd and seeing who was there. Were there cliques? Were there celebrities? Was it a young crowd? Was it an old crowd? From there, I would rely on my gut instinct and looking for interesting things that were happening. Whether it was a cluster of people sitting on a couch or a transgender woman dancing with a straight guy, I looked for things that showed diversity and reported to what I saw that night to the world—the Village Voice often used my pictures to illustrate pieces during that time when disco was so important, which was really happening in New York City. I’d get back home by around 4 or 5 in the morning and would sometimes develop my film right away, so when I woke up the next day the negatives were hanging to dry. I would make a contact sheet in my makeshift darkroom and sit there with a big, strong cup of coffee. By then it was probably 3 in the afternoon and I would use a loupe and marking pencil to check the shots I thought were interesting. At some point, I’d have a person come in to help make prints. Then I’d repeat that day after day. I was in my mid-20s at the time so I was able to do it back then, but it was a lot of work. If you fast-forward another 10 years or so when I was Paul McCartney’s tour photographer, I would travel on the road with him and was fortunately used to long nights. I didn’t actually process the film on the road, but after a show I would arrange to have someone pick up the film and bring it to a lab. Then we’d pay a ton of money to keep the lab open all night so I could have the contact sheets delivered to me the next day. I read that you spent 15 years photographing Paul. That seems like absurdly long time to work with one artist on one project. How did you manage to continually evolve creatively? It’s interesting because I was on the road with him from about 1989 to 2005. He wasn’t touring every year during that period, but whenever he did I would go with him. There were long stretches of time when we were on the road for months and months, then we’d take a couple months off before getting back on the road. So how did I grow? Well, that was a challenge for me, honestly, because the show itself was pretty much the same every night. Over the years some of the songs would change, but once he locked down a show it was pretty much the same show every night in a different venue. Yet what was interesting to me was the crowd because it was always different. I ended up shooting a lot of people in the audience and their reactions to the show. I also experimented a lot with different angles—one night I’d shoot low, then the next night go way up in the back of the arena with a long lens, or sometimes shoot from behind. I knew what was going to happen throughout the night, so I tried to set myself up in different places to cover those things. Then there was also backstage, which was completely different, as well as offstage where I would go with Paul if he went on a bike ride or something like that.
I think a lot of it was using journalistic instincts to report back to the world. Artistically, it was very challenging because I was inevitably not able to do too many different things, and after a while you burn out from a job like that, especially when you’re shooting just one person shows. But I really enjoyed it, loved it and learned a lot. I learned a lot about how a person—how someone of Paul’s stature shows himself to the press, to the world, and how he in some ways helps keep his own legacy alive. Let’s switch gears a bit. I noticed the iPhone section of your portfolio. What’s it like transitioning from someone who came up shooting the film days to shooting a series entirely on a smartphone? I love my iPhone. I like the fact that you can shoot anywhere and people don’t really know you’re taking a picture. It’s much different than holding a camera. I can look like I’m texting when I’m actually taking pictures. Also, I use the iPhone 7 Plus with the big screen and 12 megapixels, so I’ve actually made pretty large prints from that and they look really good. I think it’s a great tool and has really changed the world, but I wouldn’t use it professionally for an assignment, unless the client asked me to. I’m constantly looking for things that are unusual, which is how I keep myself sane. I detach myself from all my life and life problems and look around, soaking in what I’m seeing and finding something that really catches my eye. That’s like my therapy and the iPhone is great because it’s so easy to have around all the time. Right on. To wrap things up, is there a purpose that envelops all of your work? What kinds of concepts, themes or messages define you? For me, it’s about producing work that’s not contrived and reflects that what you’re seeing and feeling, which is perhaps unusual or out of the ordinary. If done successfully this will reflect something universal that anyone can pick up on. Really, I send postcards to the world of what my life is like and what I’m seeing, feeling and experiencing at a given moment in time. See more of Bernstein’s work below and on his site, as well as at the Museum of Sex, which runs until December 2017 and is free to public. via RSSMix.com Mix ID 8230553 http://ift.tt/2rSQGno Left and right extremists meet at a crossroads once again in Portland, Ore., as the two rival protest groups have been repeatedly butting heads for the past several months, a constant battle that began even before Trump entered office. This past Sunday, the protests started as a matter of “free speech protests” by pro-Trump supporters but were quickly met with opposition from anti-fascist protesters, which were organized by immigrant rights, labor and religious groups. By late afternoon, police intervened to break up the crowds by using flash-bang grenades and pepper spray after some protesters began projecting bricks and other objects at officers. Throughout the course of the day, 14 people were arrested after weapons were seized from the crowds. Two of the arrested were found to be carrying a concealed weapon. Portland police, local media, protest participants and bystanders took to social media to reveal the facets of horror in the Portland protests. Here are some photos that reveal the horror of this turmoil.
Police confiscated multitudes of weapons—ranging from bricks to clubs to knives—from protesters.
Protesting bystanders said the pro-Trump front outweighed the left wing protestors approximately ten to one. Black clothing denoted the right wing protestors whereas camouflage clothing signified left wing protesters.
Signs from pro-Trump supporters read, “CNN is ISIS,” and “If you are here legally, welcome home.” Pro-Trump supporters even brought their own band of security, wearing flack jackets and sunglasses to denote themselves.
Left wing protestors held up signs such as “Fuck Nazis” and “Stay relentless against white suprematists.” Social media saw a wave of protesting messages aside from the vocal protesting in downtown Portland. Although the protests were broken up by police, Portland still stands divided as is the rest of the country over several of the issues highlighted in the protests. [Featured image via Instagram @mestizo43] via RSSMix.com Mix ID 8230553 http://ift.tt/2rT1fXi Sneakers are for more than your casual run in the park. Today, footwear has become an elusive fashion culture and the price tags are high. Consumers buying and reselling limited quality kicks, for example, have made the sneaker market a competitive and profitable market to be in. So when soul searching for the latest and greatest on the market, here are 9 Instagram accounts that can help walk you through the right purchase. 1. @sneakernewsWith over 6 million followers, @SneakerNews is the feed to follow when needing to quench your thirst for the latest news in sneaker design and releases. The account also operates its own website, providing a more in-depth look at the sneakers posted on their Instagram page. Additionally, the site offers purchasing links, as well as the release dates and times the products go on sale. 2. @sneakerfreakermagThis account features photos and news on the latest in sneakers, as well as info on shoe prices and when and where to buy them. The company also offers a print publication and blog filled with features and in-depth sneaker-related content. “We can’t guarantee that orders addressed to correctional facilities will be delivered. If it doesn’t make it through, don’t complain,” reads a disclaimer on the site. 3. @ronniefieg
Ronnie Fieg is the creator behind the Kith epidemic, and uses to personal feed to post news and hints on his latest collaborations. Along with sneakers, he also has a clothing line, which often coincides with the newest sneaker in that that same collection. 4. @sneakerconSneaker Con’s helps both the buyer and the seller. Photographing the newest and rarest, it advertises upcoming events and tips for finding that sold out pair you’ve been dying to get your hands on. This feed also does occasional giveaways and raffles of highly desired shoes for its followers. 5. @juicegeeBecause sneakers aren’t just for boys, Juice/Jess showcases her array of sneakers and how she uses them to amplify her style. Her feed isn’t just tailored to the newest sneakers on the market—she tends to head down the more vintage route with classic sneakers and bringing them back to life. 6. @theshoesurgeonDomenic Chambrone is probably as original as you can get when looking for a unique pair of kicks. His page features all restored, custom-made sneakers he designed himself. He takes the classic shoes we know and love and gives them a new, unconventional twist. He also has his own website where you can explore his work and request and design your own pair of custom sneakers. 7. @kicksonfireAnother source for the latest on sneaker development and releases, KicksOnFire uses both its site and Instagram for the latest sneaker news, providing prices, locations and retail information. 8. @nicekicksNice Kicks is a challenge page where its followers decide which sneaker reigns supreme while also providing news, release dates and culture-driven content. You can also check out more in-depth content on its blog. 9. @sneakerpoliticsA resale company based out of Louisiana, @sneakerpolitics will help you bask in the beauty of limited quantity creations while also providing an online marketplace for sneakers you thought were gone for good. Photos contains description and prices, as well as info such as when and where to make a purchase. via RSSMix.com Mix ID 8230553 http://ift.tt/2qXx2T4 So let me start this note stating the truth: I’m AWKWARD. I don’t take pride in this notion, it’s just a fact I’ve come to embrace in adulthood. Walking into a room full of strangers sends blaring sirens off in my mind: Danger! Danger! Danger! Warning: you’re about to say something stupid! But part of growing a business requires me to get uncomfortable and attend social events (even if I prefer to sit at home, eat a taco, and talk to my dog). So how do I make the most of these events as an introvert? I make a plan to move past my nerves and introduce my business in the most effective way. Because I shy away from walking into a mixer or a cocktail party like Khaleesi the Dothraki (although I could use a dragon as a conversation starter), I tend to stay on the outskirts of any event. I’ve discovered the three best places to strike up a new conversation are the 3 B’s…
Okay, so now that you know WHERE to meet people at a networking event, let’s chat about HOW to introduce your business…and be unforgettable. After years of making mistakes, I realized something important: I Need to Introduce My Business in One, Easy-to-Understand Sentence. Here’s the deal: no one has time to hear you dilly dally about your “Well, it’s sort of hard to explain, but what I do is…” explanation. In fact, no one wants to know the specifics of what you do. At least not during an introduction. So what do they want? People want a reason to put you in their mental Rolodex (<— remember those things?!) as way for you to provide a BENEFIT to them later. The easier the benefits are to understand, the more unforgettable you become. So how do you make your business introduction effective? Break one sentence into three easy parts:
So let’s take a look at my one-sentence business introduction: “Hello, I’m Jasmine Star, a photographer and business strategist, who empowers entrepreneurs to build a brand, market it on social media, and grow a profitable business.”
In one sentence, someone can immediately categorize my business in relation to what they need now…or will need in the future. Easy peasey. I hope you write (and memorize) your networking introduction. It’s been a game-changer for my awkward tendencies. And if we happen to end up at same networking event, I’ll see you in the bathroom line or the Boonies! via RSSMix.com Mix ID 8230553 http://ift.tt/2rBf76B |
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